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Filip Aleksandrow

Designer & Creative Leader
contact @ pixelsurgery.ca
Montreal, QC, Canada
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About me

I’m a design leader and creative director with 25+ years of experience shaping products for humans, not just users.

I’ve shipped award-winning video games, co-created Microsoft’s Fluent 2 site, and helped design systems used by millions.

I’m obsessed with how things feel, not just how they function, because the best interfaces don’t just work, they click ;)

I live in Montréal, but I was born in Poland, raised in Norway, and trained in design in the UK. I’m always happy to travel, especially for work that matters.

Outside of work: Arsenal FC, F1, movie posters, and dreaming about the perfect air-cooled Porsche.

Let’s connect!

Work Experience

Principal Product Designer

Microsoft | 2021 – Present
Led UX/visual direction and architected scalable IA/interaction patterns for Fluent 2 documentation, impacting 100M+ users worldwide.

Achieved 200K+ active users in month one, establishing a company-wide documentation standard.

Founder / Artist / Creative Director

PixelSurgery / Æsir | 1997 – Present
Directed end-to-end design and production for 50+ limited-edition posters, websites, and brand collateral.
Cultivated a distinct personal artistic style, leading to gallery work and building a loyal client base.

Principal Product Designer / IxD Architect (R&D)

Immersion Corporation | 2019 – 2021
Directed haptic and visual design for 4 haptic demonstrators showcased at major auto shows (Detroit, CES, Tokyo).
Helped secure Tier 1/OEM partnerships, positioning Immersion as a leader in automotive UX innovation.

Senior Product Designer

Lightspeed HQ | 2018 – 2019
Conducted research to uncover critical pain points in Lightspeed Payments.
Translated insights into roadmap priorities and interaction improvements.

Visual Design Practice Lead

Blue Yonder (former JDA Software) | 2015 – 2018
Defined visual design strategy for the Luminate Design System across 100+ SaaS applications.
Delivered a modular branding system that significantly improved design velocity.

Senior UI/UX Designer

Square Enix Montreal | 2013 – 2015
Sole UI/UX designer on Hitman: Sniper, a multi-platform mobile game with over 10 million players worldwide.
Contributed to recruitment processes and provided mentorship to junior UI/UX Designers.

Interaction Art Director / Senior UI Designer

Behaviour Interactive | 2008 – 2013
Led UI/UX across 10+ multi-platform games, defining HUDs and interaction flows.
Provided supervision, mentorship, and support to all UI Designers in the studio.

Senior UI/UX Designer

Ubisoft Montreal | 2006 – 2008
Key UI Designer on Far Cry 2; set UI vision for Tom Clancy's Splinter Cell: Conviction (pre-production).
Designed and produced motion graphics in collaboration with the Ubisoft Digital Arts team.

Senior UI/UX Designer

EA / Criterion Games (UK) | 2005 – 2006
Served as Lead UI Designer on critically acclaimed title Black (Xbox, PS2).
Designed intuitive UI solutions and created UI animatics for Burnout Legends and Burnout Dominator.

Senior Designer

Naked Penguin Boy (UK) | 2004 – 2005
Developed innovative design strategies for viral marketing campaigns and client pitches.
Created digital solutions for DreamWorks, Universal Studios, Paramount Pictures, Disney, and more.

UI Designer

Argonaut Games Plc (UK) | 2001 – 2004
As one of the early UI Designers in the gaming industry, contributed to foundational UI/HUD experiences.
Solved complex multiplatform UI challenges for titles like Catwoman and Swat: Global Strike Team.

Graphic Designer

Inkom AS (Norway) | 1996 – 1998
Designed illustrations, brochure layouts, and promotional posters for diverse clients.
Benefited from direct mentorship in graphic design and visual communication.

Education

Bachelor of Arts - BA (Hones) Product Design

University of the Creative Arts (ex KIAD) – UK   | 1998 – 2001

Arts & Design Foundation

Fagerlia Videregående Skole – Norway | 1996 – 1998

Professional Development

Level Up with Figma Certificate
Baseline (Joey Banks) via Maven (2025)
Microsoft Global Hackathon
Microsoft (2024)
Remote Facilitation for Design Teams
Cooper Professional Education (Designit) (2021)
Brand Experience Workshop
Cooper Professional Education (Designit) (2015)

Core Expertise

Leadership & Strategy: UX Strategy, Design Leadership, Design Systems Advocacy, Creative Direction, Product Thinking

Product Design: Haptic & Multimodal, Game UX/UI, User-Centered Design, Prototyping, Inclusive Design & Accessibility

Skills

Product Design
Creative Direction
Design Mentorship
Cross-Functional Leadership
Human-Centred Design
End-to-End Product Development
Strategic Prioritisation
User Experience
Interaction Design
Information Architecture
Visual Design
Art Direction
Wireframing
Accessibility
User Research
Inclusive Design